Influencer Marketing Manager

Influencer Marketing Manager is a marketing professional whose focus is placed on influential people who can impact potential buyers. Executing influencer marketing projects across a diverse range of channels along with maintain long term relation with brands and relevant influencers to carry out successful campaigns.

Duties And Responsibilities:

• Build influencer relationships; establish a genuine connection with influencers of all levels to promote trust and two-way communication
• Lead ongoing influencer communications and develop materials that aid influencer content production to secure the best possible and measurable results
• Vet potential partners and opportunities submitted to the Influencer team from other teams or outside vendors
• Update editorial calendar and track against time-lines for content and program activations
• Work closely with analytics team to collect, compile and aggregate weekly and monthly reporting, and provide top-line summaries
• Actively participate in brainstorms to ideate the best method to integrate influencers into companywide campaigns and projects
• Develop and Maintain an influencer newsletter of editorial events
• Research and report on trends/best practices in Influencer Marketing
• Manage projects to ensure true integration from planning to reporting is completed seamlessly while communicating effectively with key stakeholders
• Oversee campaigns to ensure timely delivery of influencer assets and coordinate logistics based on talent contracts

Minimum Qualifications :

• Bachelor's degree in Marketing
• 3-5 years of professional experience in public relations, advertising, media publishing or related industry
• Existing relations with social media personalities and content creators

Core Competency Requirements :

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Identify influencer marketing opportunities for brand promotion
• Contact and build relationships with influencers and clients
• Develop content ideas. Write and curate content. Produce reports
• Develop innovative, creative and unique approaches to influencer marketing
• Liaise with clients regarding influencer marketing strategy and content creation
• Develop recommendations for clients to further expand their influencer marketing campaigns
• Communicate results, both internally and to clients
• Lead building and maintaining Switched on Media’s influencer database